After kickstarting the careers of Dizzee Rascal and Wiley, Roll Deep come out of the shadows with this their debut studio album. Taking influence from the UK underground, mixing garage, hip hop, and R&B, the album sees the East London crew create their own unique take on the UK grime sound.

May 2005

Roll Deep - the East London crew who brought you Dizzee Rascal and Wiley - have finally stepped out of the shadows with a debut album of their own. 'In At The Deep End' is a record which is going to surprise a lot of people. Anyone who's heard the current white label EP - especially the superb 'Let It Out' (with it's uplifting house piano supplied by producer Danny Weed) knows there's more to Roll Deep than the brutal, stripped-down sounds with which the word Grime is normally associated. But no-one knew quite how much more. Tracks like 'The Avenue', 'Shake A Leg' and 'Bus Stop' take grime slap it around a bit and take it onto a whole new level. A mainstream, accessible level. This album contains sublime catchy pop moments with a healthy dose of street credibility. It's a compelling mix one which has immediately grabbed the media's attention.

The debut album by U.K. pirate radio mainstays Roll Deep, IN AT THE DEEP END features the single "When I'm 'Ere" and 11 other examples of the collective's mixture of U.K. grime and American-style hip-hop.