The eclectic Welsh singer/songwriter Jemma Griffiths (better known simply as Jem) follows her 2004 debut, 'Finally Woken', with the long-awaited 'Down To Earth'. As with her debut, 'Finally Woken' exemplifies the wide generic range that Jem works within, touching on straight pop, rock and some world music influences. Interestingly, the song 'You Will Make It' features a collaboration with the activist Vusi Mahlasela, wherein the two muse on the nature of loss relating to the September 11th terrorist attacks. Overall, though, those who found Jem's playful eclecticism charming will find much to enjoy here.

Jan 2009

Jem joins Katie Melua and the first lady of France Carla Bruni, along with label-owner-maestro Mike Batt as label mates. She comments "I was so impressed with Dramatico and their set up, they had me at hello!" adding "I am thrilled to be working with music-loving, enthusiastic, intelligent, passionate, humorous, lovely people who thankfully possess the essential ingredient of having 'balls', what more could an artist ask for?"

• Paste - "[W]hen Jem's good -- as with the throwback dance track 'Aciiid!' and the beautiful piano and strings of 'You Will Make It' -- she's very good."
• Clash - "[Featuring] Jem's honeyed vocals atop quirky production, here polished by her American producers and collaborators."