Oct 2010

The 13-track album is a million miles away from your classic ‘stand-up-for-the-key-change’ and blasts off with #1 smash hit 'All Time Low', the boy’s anthemic debut single.

Max, Tom, Nathan, Jay and Siva have spent the past few months living and working together. They travelled to Europe where they were co-writing and recording with some pop luminaries for the album. From Danish pop maestro Cutfather (Christina Aguilera, Pixie Lott, Santana) and Rami & Carl Falk (‘N Sync, Britney Spears) in Sweden to hitmakers Steve Mac (Kelly Clarkson) and the legendary Guy Chambers (Robbie Williams, James Blunt) based in the UK.

There’s a down-to-earth energy to the boys, which translates seamlessly into their music and creates a new sound, incorporating elements of low-slung beats, rock dynamics and modern pop melodies. “I’d say it was edgy pop, but there’s a bit of rock and indie in there too” says Jay, “It’s taking a risk but it’s certainly not your usual boyband stuff”

Each track will surprise due to the sheer range of sounds within the album, stretching the pop-genre to its absolute limits, and as Nathan says, “We’ve got no time for cheese around here”. Tracks which include the Guy Chambers produced 'Let’s Get Ugly' with it’s spaghetti western sample, dirty baseline and a echo of a Robbie Williams past, the more stereo-typically electro-pop of 'Say It On The Radio', the emotionally, heart-felt indie-ballads 'Golden' and 'Hi And Low', and the Kings of Leon inspired, rock-filled Lose My Mind.