how it works

we're close to artists, directors, actors and developers. They give us access to amazing things, like backstage passes, tickets to live events, movie premières, exclusive limited editions and rare, signed stuff.

use your purehmv card or key fob every time you buy something in one of our stores or when you shop online at hmv.com. Collect enough points and then redeem them for one of our great rewards.

the arena

the arena is our members-only area, exclusively for purehmv cardholders. Preview the arena here to check out all the great rewards on offer. There's a limited number, and they're always changing. So it's a good idea to keep logging in to see what's new.

how to join

the quickest way is to buy a card and sign up online. We'll set you up with an hmv.com account at the same time. (If you've already got one, you can link your purehmv card). You can also join purehmv at one of our shops.