Released: 27th October 2023. hmv is proud to present Mama Oh No's debut album Mamasaurus 18th August 2023: hmv has signed its second artist to its 1921 Records imprint.  Norfolk-based Mama Oh No will release their debut album Mamasaurus on vinyl on 27th October. Their record has been influenced by the sounds of both soul and surf, resulting in a unique space-age sound reminiscent of early experimental electronic music. It is available now for pre-order at hmv.com and in all hmv and fopp stores. Ahead of the release, the group will return to the place they were discovered on Saturday, 26 August 2023 to debut tracks from the forthcoming release. The performance will kick-off at 3PM.  Mama Oh No is a four-piece British and Danish “fuzzy R&B and soul band”. They formed in 2019 and have been described as having a “dark, haunting and cinematic sound filled with raw, emotive bluesy vocals” by Kitty Perrin of BBC Introducing.  Following a nationwide search for as-yet unsigned talent, Mama Oh No were signed to hmv’s 1921 Records following a performance in hmv’s Norwich outlet shop as part of the music retailer’s #hmvonwax programme, ultimately selected from over 70 acts that were nominated.  Phil Halliday, Managing Director, hmv, said: “The launch of 1921 Records last year was a huge success. We’re proud of our label and want to continue giving local artists creating incredible music a nationwide platform to make their mark. Mama Oh No’s music is special. We’re thrilled to make them our second signing to 1921 Records and can’t wait to get their fantastic album into the homes of music fans across the country.” Jack Blair, Mama Oh No said: “It’s crazy to comprehend that a gig in a store could lead to this. We’re over the moon to be signed to 1921 Records, a label with the might of hmv behind it. It’s going to be a special moment seeing our vinyl on the shelves.” 1921 Records launched in October last year with India Arkin’s Home Truths – which saw the Newcastle University student receive rave reviews, perform on BBC Music Introducing and has secure dozens of gigs and festival slots over the summer.   The label’s name harks back to hmv’s roots, with 1921 being the year that The Gramophone Company opened His Master’s Voice on London’s Oxford Street. The retailer is set to make a famous return to the street later this year, taking up its original flagship at number 363.