Arianators, drop everything! We are officially celebrating the arrival of Petal, the breathtaking brand new album from Ariana Grande, with massive release day parties taking place across hmv stores nationwide.
Get ready to link up with fellow fans right from store opening on release day as we step into Ariana’s stunning new era together and score some unbelievable release day freebies!
The Exclusive Release Day Goodies
We’ve got some gorgeous, limited-edition treats waiting for you, but they are strictly first-come, first-served while stocks last. When they are gone, they are officially gone!
- Free Bookmarks & Stickers: Just show up! These are completely free to whoever arrives first… no purchase necessary.
- Free Poster & Slipmat: Level up your vinyl setup! Snag an exclusive poster and custom Petal slipmat as a special gift with purchase when you buy the album in any format on the day.
Entry Information
- Ariana Grande will not be attending these events
- No purchase is required to attend
- Entry is first-come, first-served
- Purchasing the album does not guarantee entry
All fans will have equal access to attend, subject to store capacity. These events and giveaways are available across all stores (including Belgium, the Netherlands and Ireland locations). Come down from store opening to celebrate Petal, hang out with other fans, and grab your limited gifts on release day!
Don’t forget to capture the magic! Grab your photos and videos of the Petal release party and share them using #hmvArianaMemories ... we can’t wait to see your favorite moments from the day! ✨📸
Bookmarks and stickers: no purchase necessary, one of each per customer. Posters and slipmats: one of each with any purchase of Petal.
Available at HMV stores on 31 July 2026, while stocks last.
