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News / Apr 02, 2024

hmv continues European expansion with new Brussels store

New shop in City2 Shopping Centre will become a pop culture destination as the retailer opens on 12th April 2024.  The opening is our second outlet on mainland Europe having opened in Antwerp’s Wijnegem shopping centre in November 2023 and demonstrates the business’ appetite for continued expansion on the continent.

hmv Brussels will be the largest entertainment retail space in Belgium by square footage and will create 8 new jobs. Founded in 1921, hmv is now the UK’s leading retailer of music and pop culture merchandise – it currently accounts for over half of all of the country’s vinyl sales and has over 120 outlets.

Bringing together its successful music and pop culture format, the new 6,300 sq. ft Brussels hmv is
the perfect destination for fans of music and pop culture to discover new releases and collectibles. Record enthusiasts and collectors will be able to browse 6,000 different vinyl albums, while the store
will also stock over 8,000 different CDs as well as a wide range of music technology. For entertainment
fans, there will be over 4,000 products across franchises such as Funko, Loungefly, Anime, Marvel, Star
Wars, DC, Graphic Novels as well as over 400 T-shirt designs. Fans of film and TV will find over 1,500 titles on DVD and over 2,000 Blu-Ray and 4K UHDs, including collector's editions and items exclusive to hmv.

Phil Halliday, hmv Managing Director, said: “We’ve been blown away by the reception to our first Belgian store in Antwerp which is why we’re thrilled to be opening another in Brussels. The continent represents a substantial area for growth for the business and now we’re getting our feet under the table with our second store further hmv shop openings will follow. We hope our customers notice our dedication to becoming the best music destination in the city – but will also find we’ve worked on our offering to include some must-have ranges they won’t find anywhere else under one roof.”

There will also be exciting events happening as part of hmv Live & Local, a programme that enables grassroots performers to get in-store gig experience.

The first 100 customers to make a purchase will receive a free pop culture gift bag full of quirky
products. Customers can also take advantage of amazing in-store offers when the shop opens its doors at 10am on Friday 12th April 2024.

The store’s address is City2 Shopping Centre, Rue Neuve 123, 1000 Brussels, Belgium and
its opening hours are:
  • Monday to Friday10am to 7pm
  • Saturday - 10am to 7.30pm

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